GLOBAL BRAND STANDARDS
We've set up a Google Drive folder with a collection of our logo assets available for download.
Each package of logo assets contains the following file formats...
-
EPS (Vector)
-
TIFF
-
PNG (Transparent)
-
SVG
-
GIF
The folders also contain a full color and reversed white version of each file type.
02.02
COLOR GUIDE
Our color info is available in the DESIGN SYSTEM section of this site, but we have also created this quick PDF reference guide. Desks are naked without one of these adorning the wall.
02.03
PRESENTATION TEMPLATE
We Have Updated Our Google Slides Template!
Why are we updating our template? We’re always driving for a mix of consistency and freshness with the Inmar brand. Consistency helps our brand remain recognizable, while freshness keeps things interesting and fun. This new version of our template strikes a great balance between both.
We are also making some updates with this version to better align with Aki branding, making it easier for all teams to create synergistic, go-to-market materials.
NOTE: THE FOLLOWING UPDATES ONLY AFFECT OUR SLIDE TEMPLATE.
What has changed?
WE HAVE A NEW PRESENTATION FONT
We’ve aligned on a new font with a little more personality that is available standard with Google Docs. All Inmar decks will now use Montserrat — which is similar to Aki’s font, Avenir.
Please note! When updating frequently used decks to the new template/typeface, this typeface is a bit wider and might impact how current headlines break on the page.
CAPITALIZATION
USAGE
In response to feedback and questions about our use of all caps, we are reducing the overall amount of capital letters used in slides. Never use all caps when more than 4 words.
Only use ALL CAPS for title slides or section divider slides.
.jpg)
Title case usage for headlines (just capitalize the key words in a headline) outside of title or section slides as shown below.
.jpg)
OUR INMAR
ANGLE
Our signature Inmar angle makes our materials ownable and instantly recognized as ours. Consequently, you'll see we are still using them throughout the new template. We are, however, simplifying their overall use to treat them as accents that bring your eye to the headline as in the sample above — or for emphasis as you see below.
COLOR
USAGE
We are using more of our signature MIDNIGHT BLURPLE in the templates. It’s been in our brand standard from day one and we are letting it speak a little louder in this version of the template. It is now used in our materials as a secondary anchor, and it’s moving more to the forefront in some layouts.
We are also continuing to use our main DEEP PLUM color, to retain brand equity. Brand equity is directly related to a brand’s main color. Think about UPS brown, Target and Coke’s red, and H&R Block’s green.
You will also see the new template uses our existing color palette, but in a more elegant, punchier way. We don’t want our slides to look like a kaleidoscope of color. The use of color should be to draw the eye to key information.
.jpg)
USE OF
WHITE SPACE
We are introducing more negative space into our layouts. The goal is to provide visual relief for the viewer and give greater focus to all the content on any given page. We have been notorious for cramming 10 pounds of content in a 5 pound page.
Your mission is to create slides that aren’t packed with content. This will ensure the content you have will better be remembered. Most people skim content. When there is too much on a page, a reader’s eyes tend to glaze over and they tune out your valuable thinking.
Create the slide and then look at it to see how you can simplify it. Or create two slides if you have a lot to say and you really need all of the content.
.jpg)
PHOTOGRAPHY
You will also see that the new template includes more lifestyle images. We’ve done this to align with our Destination Postcard message of “we improve consumers’ lives.”
You can still use the existing photo library, and we will be adding additional lifestyle photos.
When and how to use these slides:
-
All Inmar-led pitches will use the new Google Slides template and direction above.
-
For joint pitches with Inmar and Aki, it is critical that a few slides prior to the Aki slides use the darker background version as a segue to Aki slides, to create synergy between the two brands.
NO!
X
.jpg)
NOT THIS VERSION
YES!
!
.jpg)
USE THIS VERSION
THE SEGUE SHOULD LOOK LIKE THIS:
YES!
!
What if I need a slide that’s not offered in the template?
-
We will be happy to create new versions of slides.
We just ask that you provide clear direction around the request and work with the Corporate Marketing Program Manager, Brian Smith to get the request entered in Jira.
-
If you create a new slide, you need to send it to Corporate Marketing for approval. Then, we can add these new slides to the overall template and give EVERYONE access to your new brilliance.
.jpg)
02.04
DOCUMENT TEMPLATES
We've also set up templates for document needs.
We've addressed the following approaches across downloadable documents...
-
Inmar Letterhead
-
Multi-Page Internal Document (With and Without Appendix)
-
Multi-Page External Document (With and Without Appendix)
-
Single Sheet Internal Document
-
Single Sheet External Document
-
Fax Cover Sheet
-
#10 Envelope
02.05
CASE STUDY VERTICAL TEMPLATES
Two letter size vertical Case Study Templates in Google Slides
We have included step by step easy to follow instructions on how to customize the images and footers in these templates.
02.06
SALES SHEET TEMPLATE
Editable Sales Sheet Template in Google Slides
This template is set up in Google Slides and offers three options of front page layout and one for the back page. We have included step by step instructions on how to customize the header image.
02.07
PROJECT BRIEFS
Please use these project briefs when engaging with the Corporate Marketing team on the project types reflected in the below downloads. They will not only give us the details to accurately quote, prioritize, and start your project, but will also help you conceptualize, organize, and communicate what you are looking to create.
Find these templates in the Google Docs Gallery under "Reports & Proposals" section at the bottom of the gallery page.
02.08
TYPOGRAPHY
FOR PRESENTATIONS AND DOCUMENT TEMPLATES
Our presentations and document templates are optimized to use a standard system font -- Arial.
FOR WEB APPLICATIONS
For web applications, here is the embed font for our corporate typeface -- Benton Sans...
<link rel="stylesheet" href="https://use.typekit.net/emj5bud.css">
FOR NATIVE MOBILE APPLICATIONS
For native mobile applications, we have a license for Benton Sans. This download and install license only covers the native space.
02.09
ENGINEERING STYLE GUIDE
OUR B2B BOOTSTRAP THEME
Attention engineers! Building a business-to-business product for Inmar and looking for the right way to style things consistently and easily? Enter our custom B2B Style Guide. It covers everything from type to color to layout to accessibility and more. There's even a handy migration guide on how to migrate into this theme. It's THE place to start with engineering well-branded products for Inmar.
You can find it at :: STYLEGUIDE.INMAR.COM
USERNAME :: InmarIntelligence
PASSWORD :: !InmarIntelligence8!
02.10
ICONS LIBRARY
ICONS USAGE GUIDELINES:
Our custom icons should be used when you are simply trying to improve visual interest or direct the user / reader’s attention.
Do not use more than 5 icons on one page, as this defeats the purpose of icon usage.
If you are in need of a more detailed depiction of a process or specific product offering, an illustration would be the better approach.
02.11
ILLUSTRATIONS LIBRARY
ILLUSTRATIONS USAGE GUIDELINES:
Illustrations should be used for spicing up larger spaces with a graphic. These are custom illustrations and have some fun details, so please don’t use them too small. They become difficult to discern. For small spaces where you would like a graphic, please use our icons.
HELPFUL TIP: To scale an image or shape portionally (and keep things on-brand), please hold down the SHIFT key when dragging the corner markers.
OTHER ILLUSTRATIONS / STYLES SHOULD NOT BE USED.
02.12
GOOGLE CHART TEMPLATE
We've set up a Google Sheets template for chart style.
Please note this template has 3 tabs with examples of Line, Area, Combo, Column, Bar, Doughnut, Scatter, Bubble and Radar charts.
02.13
FAVICON
THE FAVICON PACKAGE INCLUDES:
-
Android Chrome Icon (192 x 192 pixels)
-
Android Chrome Icon (512 x 512 pixels)
-
Apple Touch Icon
-
Favicon Icon (16 x 16 pixels)
-
Favicon Icon (32 x 32 pixels)
-
Favicon Windows Icon
02.14
PROCESS DOCUMENTS
TRADEMARKS
How does Inmar handle trademarks? Download this presentation to find out more.
MEDIA TRAINING
Protect our brand through proper interaction with the media! Download to learn how.
PR PROCESSES
Looking to leverage PR the right way for Inmar? This presentation can help you out.
02.15
PRESS RELEASE TEMPLATES
PR and content marketing builds the brand and supports lead generation to help drive sales, attract investors and top talent. Press releases are a key component of that. These press release brief and submission form templates will help us help you do it right.
Download, complete, and let’s talk!
02.16
LINKEDIN AND DESKTOP BACKGROUNDS
Please choose one of the options below to use as your LinkedIn background.
LINKEDIN ENTERPRISE BACKGROUNDS:
LINKEDIN BUSINESS UNIT BACKGROUNDS:
DESKTOP BACKGROUNDS
Show your Inmar pride! Please replace your desktop background with a custom Inmar branded image.
If you have a PC, please make sure to select “fit” as it auto-fills to stretch, distorting the image.
If you have a Mac, it will automatically default to fill the screen.
02.17
THE DATA MADE US DO IT POSTERS
These posters, created for the launch of the new Inmar brand, are platform pieces in the “Data Made Us Do It” campaign. The posters are designed for environmental use within Inmar offices. Covering the full breadth of what Inmar does in the marketplace, they create a point of both pride and education for the internal Inmar viewer. They are also a great example of how the design system can be leveraged into promotional materials.
02.18
INMAR REBRAND LAUNCH VIDEO
02.19
INMAR + SHERWIN WILLIAMS
PAINT MATCHES
These have been tested in facilities and are the closest match for our brand colors.