GLOBAL BRAND STANDARDS
NO SURPRISE
TO ANYONE WHO HAS SPENT SOME TIME HERE, WE’RE A DIVERSE COMPANY WITH A LOT GOING ON.
We won’t build the strong brand everyone is clamoring for without CONSISTENCY across every communication - regardless of the department you sit in. And, we don’t have millions in advertising dollars on hand to build brand awareness. Singing off the same page, telling the same story will get it done.
If we do? Customers, prospects, associates, our communities and families, and the media will then begin to understand who we are as a company and what we stand for. Every encounter with us is an encounter with our brand.
These guidelines align us all. They create unity and consistency. We have provided detail throughout these standards so that you know precisely how to create materials and, share our story in one brand voice and within our brand guidelines. If you have any questions, please don’t hesitate to send us a note.
02.2
SPEAKING WITH AN AUTHENTIC VOICE
Our brand voice centers on our customer. Content should be all about solving the customer’s most burning challenges. We have some great products, but our content should be most about providing the “so what” for our clients’ businesses. That’s especially true in today’s business world where we are all overloaded with marketing messages. What are we going to say that makes customers sit up and take notice?
Think of it this way...we don’t want to be THAT date who talks on and on about themselves, never getting to know you, talking about you.
REMEMBER...
Most business decisions to buy are made because the solution either ::
-
Helps customers/prospects save their company money
-
Helps customers/prospects make their company money
-
Helps customers/prospects create greater efficiency and productivity
OUR PERSONALITY...
SAVVY + KNOWING
We want to be smart business partners, but never arrogant. Part of being savvy and knowing is about being a good listener.
QUIETLY CONFIDENT
Confidence breeds trust so bring your A game with poise and boldness. Check your ego at the door.
WHIP SMART
Our customers are looking for answers... and we’ve got them. Be smart by focusing on the customer need versus a chest-beating laundry list of our products.
02.3
OUR TAGLINE
Our new tagline is a summation of what we do. It’s meant to be simple and direct with a kick of inspiration.
The tagline is meant to be the pay off to a killer headline like: “We turn cost centers into profit centers. Inmar. Commerce Accelerated.™”
It is never to be used as a headline.
It is meant to sit under our logo as a conceptual companion to our company name. Think of it like salt and pepper...they just go together.
The tagline can be separated from the Inmar logo.
The tagline can be used as part of a headline.
The tagline can also be used in body copy.
COMMERCE ACCELERATED.™
We walk the walk on acceleration. Here are some examples of how we talk about it.
HEALTHCARE
Hospitals and pharmacies are facing new competition and a dramatic shift toward serialization.
We can help you stay compliant, efficient and profitable.
PROMOTIONS
Never leave promotion dollars on the table.
We can turn emerging technologies, evolving retailer objectives and changing shopper needs into opportunities, not challenges.
SUPPLY CHAIN
New sources of risk, market volatility, tariff escalations and more are all impacting today’s supply chain.
Think you can’t control returns? Think again.
YES!
!
COMMERCE ACCELERATED.™
USE IT WITH ONLY A SINGLE PERIOD AT THE END.
NO!
X
Commerce, accelerated.™
Commerce. Accelerated.™
NEVER CREATE YOUR OWN PUNCTUATION OR APPLICATION.
02.4
OUR BOILERPLATE
A boilerplate is typically the last paragraph we put in all of our press releases to give an overview of our company. It includes our products, services, clients and awards. A boilerplate should convey purpose and positioning and provide information like key locations and links to our website and social media handles.
The boilerplate can be used in a variety of settings, based on need. If you want to use it in an email to describe who we are, that's fine. It just might be a bit formal. Keep your audience in mind, as always.
OVERALL COMPANY
93 Words
About Inmar Intelligence
Commerce Accelerated.™
Inmar Intelligence is a leading applied data platform company. $120 billion dollars of commerceruns through our market-driven platforms which are propelling digital transformation throughunified data, workflows and fund flows to help companies drive innovation and achieve digitaltransformation. Our integrated workflows create insights through Analytics, AI and MachineLearning to drive faster actions and outcomes.
Throughout our 41-year history, we have served retailers, manufacturers, pharmacies, healthsystems, government and employers as their trusted intermediary in helping them redefinesuccess. For more information about Inmar, please follow us on Twitter, LinkedIn or Facebook,or call (866) 440-6917. Inmar.com.
02.5
USAGE GUIDELINES
BRAND VS. MANUFACTURER?
A manufacturer is a company that makes a number of products known as brands. For example, Coca-Cola owns Diet Coke, Dasani water, etc.
Diet Coke and Dasani are products or brands of the manufacturer, the Coca-Cola company.
Coca-Cola is both manufacturer and a brand. The company as a whole is a brand and the product it markets are brands.
Or... Pfizer is a manufacturer that makes Lipitor which is a brand. Also, there are generics like Atorvistatin.
WHAT TO USE
When referring to a company, use MANUFACTURER.
When referring to a client’s product, use BRAND.
When referring to a pharmaceutical product, use BRAND or GENERIC as appropriate. They are not all brands.
CLIENT VS.
CUSTOMER?
A customer is the person buying from you ::
For a manufacturer, customer is often times the retailer.
For a retailer, customer is often times the shopper.
For Inmar, customer could be manufacturers / retailers / pharmacies / hospitals.
WHAT TO USE
Use CLIENT when referring to a company we do business with. Customers are the people who buy the products from the manufacturers / retailers / pharmacies / hospitals we do business with.
CONTENT VS.
OFFERS?
We use content and offers in different contexts at Inmar now with some of the acquisitions: eg. influencer content, offers as content.
WHAT TO USE
Use CONTENT when referring to images or text such as, influencer content or advertorial for Swizl.
Use OFFERS when referring to coupons and promotions.
CONSUMERS,
PATIENTS,
SHOPPERS,
CUSTOMERS,
USERS
WHAT TO USE
A CONSUMER is someone who is buying or using a particular type of product. They are consuming the product in some fashion. This is often used to describes groups of people in a segment or target audiences.
A PATIENT is someone who is using the medicine or receiving the care. This is also used to describes groups of people with a specific condition, like diabetes.
A SHOPPER is someone who is looking for products to buy.
A CUSTOMER is someone who has bought the product.
Use USERS only when referring to people visiting a website or using
an app.
02.6
USAGE SAMPLES
It’s about establishing a more customer-centric and friendly tone.
TOO
CORPORATE
With consumers in control, Inmar can help CPG companies rethink their value proposition to drive top line growth.
Capturing growth across channels in mature markets has always required a deep understanding of the manufacturer-retailer-consumer relationship. Understanding that relationship – and leveraging it for business success – has never been more complex than in today’s digital marketplace. However, the emergence of omni-channel marketing and the advent of the digitally-connected consumer are creating new opportunities for consumer goods manufacturers.
Inmar’s full-service suite of analytics and shopper engagement tools can help brands identify hidden growth opportunities and develop goal-specific roadmaps for capitalizing on these trends and driving top line growth.
MUCH
BETTER
With consumers in control, we can help CPG companies like yours rethink their value proposition to drive top line growth.
Capturing growth across channels in mature markets has always required a deep understanding of the manufacturer-retailer-consumer relationship. Understanding that relationship -- and leveraging it for business success -- has never been more complex than in today’s digital marketplace. However, the emergence of omni-channel marketing and the advent of the digitally-connected consumer are creating new opportunities for consumer goods manufacturers.
Our full-service suite of analytics and shopper engagement tools can help your brands identify hidden growth opportunities and develop goal-specific roadmaps for capitalizing on these trends and driving top line growth.
PRESS
RELEASE
USAGE
SURVEY FINDS 65 PERCENT OF MALES DO MOST OR ALL OF THE GROCERY SHOPPING FOR THEIR HOUSEHOLDS
Winston-Salem, NC, May 1, 2019
Inmar Intelligence, a data-driven technology-enabled services company, recently surveyed 2,000 online grocery shoppers, 45 percent of which were men, to better understand their motivations, major concerns and overall mindset when it comes to purchasing their groceries online. In a surprising break from traditional shopper demographics, the survey found that 65 percent of male online grocery shoppers do most or all of the shopping for their households. With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, Inmar found males are emerging more and more as primary purchase decision-makers and shoppers.
HEADLINES
OLD
Data-Driven Strategies
for Understanding and Engaging Your Shoppers
NEW
IS IT THE GLUTEN-FREE OR ECO-CONSCIOUS SHOPPER WHO WILL DRIVE CATEGORY GROWTH FOR YOU?
OLD
Integrated, Data-Driven Shopper Engagement
NEW
A ONE-STOP, NON-STOP PROMOTION PLATFORM WITH REAL-TIME PROMOTION VALIDATION. JUST FOR YOU.
OLD
Rethink Your Business Strategies to Drive Growth
and Sustainable Profitability
NEW
OPTIMIZING YOUR SHELF SPACE MAKES US ALL TINGLY INSIDE.
OLD
Essential Knowledge for Improving Assortment, Merchandising and New
Item Introductions.
NEW
80 PERCENT OF NEW PRODUCT LAUNCHES FAIL. WE CAN HELP YOU BEAT THE ODDS.
OLD
Maximize The Profitability of Your eCommerce Operation
NEW
BY 2022, 70% OF SHOPPERS WILL SHOP ONLINE. WILL YOU CAPTURE YOUR FAIR SHARE?
OLD
Don’t Throw Out Short Dated Product
NEW
WE HAVE A READY MARKET FOR THE SHORT-DATED PRODUCT YOU’RE THROWING OUT.
OLD
Best-In-Class Returns Management
NEW
YOUR SUPPLY CHAIN EITHER MAKES OR LOSES MONEY. WHICH IS IT?
OLD
Don’t Let Amazon Returns Take Over Your Money or Your Life!
NEW
PSST. WE HOLD THE SECRET TO AVOIDING AMAZON FEES FOR SLOW-MOVING OR UNSELLABLE INVENTORY.
OLD
Optimization & Analytics Solutions to Improve Profitability Through Supply Chain
NEW
GAIN INSIGHTS, UNCOVER HIDDEN COSTS AND IMPROVE RECOVERY. (YES, WE HAD OUR MORNING COFFEE.)
OLD
Improving Patient Safety Through Rapid Recall Response
NEW
HOW QUICKLY CAN YOU COMMUNICATE WITH CUSTOMERS WHEN THERE IS A RECALL?
OLD
Earning Trust By Delivering The Best
NEW
WE’RE NOT PERFECT. BUT 99.9% ACCURACY FOR ON-SITE AND OFFSITE RX RETURNS IS PRETTY CLOSE.
OLD
Inmar’s New EBT Processing Platform Brings Digital Innovation and Modernization
NEW
WE’RE WORKING TO ELIMINATE EBT CARDS AND THE STIGMA ATTACHED TO USING THEM.
BODY COPY
OLD
Today, Inmar announced EBT Empowered, the next generation of EBT processing technology. Utilizing proven, web-based technology that features high security and scalability, EBT Empowered will offer superior EBT processing and can be adapted for future innovations such as mobile EBT and online purchasing. The platform design will not only focus on processing and settlement enhancements but will also offer ways the government can engage with EBT shoppers.
NEW
While so many people rely on nutritional assistance from the government, most EBT systems currently in use do not meet the needs of today’s digitally-capable benefits recipients. To improve benefits administration and the shopping experience for EBT shoppers, we are using web-based technology with highest level of security to create the next generation of EBT processing.
OLD
Inmar’s Loyalty Engine empowers retailers to execute compelling and comprehensive loyalty-building promotional campaigns that go beyond digital coupon distribution. Employing enhanced, proprietary technology form Inmar, the Loyalty Engine enables delivery of a richer savings experience to shoppers while creating a genuine competitive advantage.
NEW
Building shopper loyalty requires more than simply distributing coupons. Our loyalty engine uses proprietary technology that enables retailers to execute compelling and comprehensive promotional campaigns that engage shoppers at a deeper level while also delivering a richer savings experience.
OLD
The longer a defective product is left in the clinical path after a recall, the greater the risk of exposure for patients, visitors and staff. With RASMAS your organization can identify and respond to product recalls more quickly and effectively to better ensure patient safety.
NEW
The longer a recalled product is left in the clinical path after a withdrawal announcement, the greater the risk to patients, visitors and staff. Using our RASMAS platform you can reduce recall alert processing time by as much as 80% – helping mitigate risk, reducing liability and ensuring regulatory compliance.
OLD
This solution is ideal for retailers who need advanced returns processing technology but want the flexibility of processing in-house or in a hybrid facility/personnel scenario. Inmar’s Returns Management SaaS solution brings you the advantage of best-in-class technology, system controls and analytics, set up for the processing environment that works best for you.
NEW
One size does not fit all. That’s why we offer the flexibility of handling your returns processing all in-house or in a hybrid model. Our SaaS solution gives you dashboards that allow you to monitor activity and key metrics from anywhere. And the data visibility enables tracking and performance reporting at your fingertips.
02.7
LEGAL: COPYRIGHTS + TRADEMARKS
TRADEMARKS:
WHEN TO
USE WHAT
PRESENTATIONS
(NON-CLIENT SPEAKING ENGAGEMENTS):
©2022 Inmar, Inc.
PRESENTATIONS
(CLIENT DECKS):
©2022 Inmar, Inc. Inmar Confidential – do not copy, distribute or use without Inmar written permission.
INTERNAL DATA SHEET / INTERNAL MULTI-PAGE DOCUMENT:
©2022 Inmar, Inc. Internal only do not distribute without Inmar written permission.
EXTERNAL DATA SHEET / EXTERNAL MULTI-PAGE DOCUMENT:
©2022 Inmar, Inc. Inmar Confidential – do not copy, distribute or use without Inmar written permission.
RFPs:
©2022 Inmar, Inc. Inmar Confidential – do not copy, distribute or use without Inmar written permission.
THOUGHT LEADERSHIP PAGES:
©2022 Inmar, Inc.
SALES SHEETS / CASE STUDIES / INFOGRAPHIC SHEETS:
©2022 Inmar, Inc.
No part of this document may be reproduced in any form without written permission from Inmar Intelligence. Inquiries regarding permission for use of the material should be addressed to: Inmar Intelligence, 635 Vine Street Winston-Salem, NC 27101. Disclaimer: This document does not constitute legal advice. Inmar Intelligence advises all reviewers to seek advice from legal counsel based on specific business needs.
ALL DOCUMENTS FOR ECOMMERCE SITES
NEED TO HAVE THIS INFORMATION:
©2022 Inmar, Inc.
All rights reserved. No part of this document may be reproduced in any form without written permission from Inmar Intelligence. Inquiries regarding permission for use of the material should be addressed to:
Inmar Intelligence
635 Vine Street
Winston-Salem, NC 27101
(866)440.6917
Disclaimer:
This document does not constitute legal advice. Inmar Intelligence advises all reviewers to seek advice from legal counsel based on specific business needs.
02.8
DIVISION NAMES
Division names should be spelled in all caps or with capital first letter only.
-
MARTECH or Martech not MarTech
-
FINTECH or Fintech not FinTech
-
SUPPLYTECH or Supplytech not SupplyTech
It’s about establishing a more customer-centric and friendly tone.
-
"I am an Analyst in the Fintech Division."
-
"Inmar Intelligence has three divisions: Martech, Fintech and Supplyech serving Brands, Retailers, Hospitals, Pharmacies and Government entities."
Division names can be on business cards or in email signatures.
Division names should not appear in any marketing materials.
We are cross selling solutions across the 3 divisions, for example, to CPGs or Retailers. Using the division names adds complexity we don't need.
02.9
THE RULES OF ENGAGEMENT FOR USE OF THE INMAR® INTELLIGENCE NAME, LOGO BY OTHER COMPANIES
There have been several requests lately from companies we are doing business with to use the Inmar logo or name.
USE CASES
-
Website
-
Marketing Materials
-
Press Releases
-
Case Studies
-
Apps
We must always protect our name and reputation, which includes ensuring we protect our brand, our mark and our messaging.
Below are the parameters for such requests.
All requests for use of any mention or use of the Inmar brand should be sent to Corporate Marketing for review and approval.
Any Inmar property with a TM or ® should be considered a "brand of Inmar" and in scope for this requirement. Corporate Marketing will include all who need to be involved in any decision. Email holly.pavlika@inmar.com.
Questions to expect will include: Is there a relevant agreement? Can we exert limitations via the agreement? Do we have rights if the vendor steps out of line? What is the use case: a press release, pitch deck, testimonial, etc.?
All requests must be accompanied by a clear and compelling value proposition, i.e. what value to Inmar will result from participating?
The approval process cannot move forward unless this question is addressed.
Requests from companies whose tools we use.
There is no benefit to Inmar to publicize the vendors and tools we deploy to accomplish our day-to-day jobs. And typically we do not want to disclose the tools we use to competitors. So use of Inmar's name in materials, websites or case studies will be declined politely.
Companies with which we have agreements:
Any shared agreement requires both parties to show one another marketing materials for approval prior to use. This is an example of a mutually beneficial relationship in which we would agree to usage rights. The usage must be in writing and agreed to by both parties.